Design Management Patterns
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Interactive workshop with theory & practice of digital product design management
5
days
2.5
hour sessions
9
exercises
Theory
We'll learn tools, methods, and organizational practices that help to make product design better not only in mockups, but in real life
Practice
We'll see how a design team works on each maturity level: operational, tactical, and strategic
This course is for experienced design professionals — design managers, lead designers, design directors, creative directors, who want to solve more and more complex professional challenges and have career growth. Design management patterns provide the expertise that is proven by real experience. It's important to be on the cutting edge of our profession, in a cohort of strong designers.
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What You'll Learn
Speed Up or Start Design Transformation
Improve products, processes and design culture overall
Develop a Design Team
It'll work more professionally and in unison with faster growth
Improve Collaboration
With product teams, product managers, and stakeholders in general
Program
*In the intensive program, only highlighted items, the rest you can study in another language
An Introduction to the Design Maturity Model
Design maturity models concept & overview of key methods & analyzing current situation in your company
Design management patterns concept, discussing key pain points and choosing the most valuable patterns.
Operational Level
1. A design leader
2. Credibility
3. Quick wins
4. T-shaped designers
5. Hiring
6. Task management
7. A common toolset
8. Design critique sessions
9. A tried-and-tested pool of outsourcers
Tactical Level
10. Org structure
11. Stakeholder map
12. Team-work skills
13. Professional development
14. Internal marketing of design successes
15. A design system
16. A design debt
17. UX design checklists
18. Repeatable design methods
19. Meeting user needs
20. Prototyping
Strategic Level
21. Company-wide design literacy
22. Co-design
23. A design leaders' club
24. Long-term planning
25. Influence over product roadmaps
26. Design metrics that connect to business KPIs
27. Discovering user needs
28. Customer journey maps
29. UX insights knowledge base
30. ResearchOps
31. Connecting a brand and user interface
32. An employer brand
Design Strategy
Long-term design strategy approach and strategy implementation tools
How to turn design management canvas into design strategy draft and how to apply this to your own situation. Tips, final words and reflecting on the course results
Tools
Design maturity evaluation
Design management canvas
Skill-knowledge matrix
Yury Vetrov
Community
I co-organize one of the biggest design conferences in Russia (Fintech Design Conf; earlier — Mail Design Conf / Dribbble Meetup, Russian Design Cup), run the oldest design digest, publish on Smashing Magazine, UXmatters, and UX Collective
Education
I curate Future London Academy course in London, give lectures in British Higher School of Arts & Design, collaborate with many educational platforms
I lead brand and product design at Muse Group (Ultimate Guitar, MuseScore, Audacity, etc.). Before that I led several design teams at Raiffeisen Bank & Mail.ru Group. I had a UX consultancy earlier (UI Modeling Company)
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Рекомендации
Полезный практический курс, уже начал использовать некоторые паттерны в работе —
есть положительные результаты.
есть положительные результаты.
Михаил Кайнов
Mail.ru Group
Полезный практический курс, уже начал использовать некоторые паттерны в работе —
есть положительные результаты.
есть положительные результаты.
Иван Петров
Тинькофф
Полезный практический курс, уже начал использовать некоторые паттерны в работе —
есть положительные результаты.
есть положительные результаты.
Александр Аверин
Альфа-Банк
Newsletter
Updates about the book & the course
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